firelabUK will have a strong online presence so that we can reach both the national and international market. Our website will give us increased global visibility and market reach 24/7. We will benefit from using text and images from FTT’s site, the majority of which were produced during SG’s tenure as MD. The website will help promote customer engagement, give firelabUK credibility and professionalism while describing our services, attracting potential customers and generating leads. As such our website will act as a virtual salesperson.
A well-designed, user-friendly website will help increase our competitiveness, show we are up to date with both our technology and technical knowledge because of our involvement in standardisation. It will have helpful information and resources to help customers find answers to their questions easily while demonstrating our expertise.
The structure is given in the following chapters. Note it details both tests we will do inhouse and initially outsource to enable us to analyse the demand for different standards and prioritise our instrument acquisition strategy accordingly. Several partners have been identified for outsourcing.